It’s a popular image of the New Zealand summer, when pohutukawa and rata are bursting with blossom. Yet by 1990 it was clear that these trees could become wiped out in some parts of the country. The Project Crimson Trust, in partnership with the Department of Conservation was established to fight for their survival.

Today Project Crimson is a leading conservation organisation, with support from our fantastic partners and the help of thousands of New Zealanders around the country. These people believe that pohutukawa, rata and many other natives we enjoy in New Zealand, are an essential part of who we are.

We have made impressive progress re-establishing pohutukawa and rata nationwide by planting trees, coordinating and supporting a wide range of maintenance activities, scientific research, possum control programmes and public education. Whilst pohutukawa and northern and southern rata are no longer threatened species their protection and continued renewal is still vital. Enormous work remains to be done to restore the Bartlett's Rata species, with very few adult trees known to be in survival.

We work with organisations, communities and individuals throughout New Zealand and can assist them by providing funding and ecologically-sourced trees for local projects.

In 2015 we were recognised for our conservation work by winning a Green Ribbon Award, for protecting our biodiversity, at an awards ceremony at Parliament on 4 June.

Our Mission

Enabling pohutukawa and rata to flourish again in their natural habitat, as icons in the hearts and minds of all New Zealanders.

 Our Values

  • Purity of focus
  • Commitment
  • Sound Partnerships
  • Integrity
  • Credibility

 Our Goals

  1. Support community and iwi pohutukawa and rata initiatives in medium/high-need areas
  2. Partner major replenishment projects in high-need areas that have capacity for high impact in New Zealand and overseas
  3. Build eco-sourced stock in high-need areas
  4. Raise general awareness of and desire for action on tree protection and conservation amongst New Zealanders
  5. Build awareness of the Project Crimson brand both in New Zealand and internationally
  6. Become a benchmark organisational model which is adopted by international and local conservation/sustainability organisations.