Ata Rangi continues to support Project Crimson
12/01/2010

Conservationist, winemaker and Ata Rangi founder, Clive Paton chats to Hannah White from Project Crimson about his work with rata, the success of his Crimson label wine and his ongoing commitment to Project Crimson.

How did your work with Project Crimson evolve?

I have a strong interest in seeing our native trees flourish and that’s why I’m dedicated to supporting the work of Project Crimson.

The connection actually arose out of my (ongoing) work at the Ata Rangi Bush Block. Here I raise thousands of rata from seed or cuttings taken from 'Rata Ridge'; a stand of mature rata just above the Ata Rangi block which has somehow survived onslaught from fires and possum attack.

These young rata are then planted out at the Bush Block and in six different sites around the South Wairarapa.

Tell us about how the Crimson label came about.

The first Ata Rangi 'younger vines' pinot noir to be produced under the Crimson label was from the 2005 vintage. The wine was an instant hit in New Zealand, as well as in Australia where it received excellent reviews.

The following year we began exporting to Japan and Singapore, and now the story of the work of Project Crimson is being spread far and wide. Crimson 2008 is being enjoyed in 12 international markets. Unfortunately we don’t get to visit all of them personally. Although I do have my hand up for a visit to the Maldives: strictly market research!   

How successful to you think Crimson 2008 has been?

Crimson 2008 has been very successful. We were thrilled to read article recently in the prestigious UK magazine, Decanter, titled "The 50 Top New World Pinot Noirs". Crimson 2008 was included.

Crimson 2008 is available from the winery and can be ordered from the Ata Rangi website  www.atarangi.co.nz.

Available in 375mls of 750mls, Crimson 2008 make wonderful gift at any time of the year.

Remember that a portion of all sales goes back to Project Crimson.