Dress with ‘Pride’ this Summer
31/08/2011

Throw some art and colour into your wardrobe this summer and help plant natives at the same time. 

Long-time partners Starfish and Project Crimson have teamed up yet again to create a spectacular new fundraising tee-shirt which will be revealed at this year’s New Zealand Fashion Week. 

“This year we’ve had the unique opportunity to invite renowned New Zealand artist Shona Moller to join the partnership,” says Laurie Foon, Starfish founder and designer. “Shona generously donated her time and has created such a compelling interpretation of New Zealand’s pohutukawa.” 

Moller’s painting “pride” will feature on the front of these New Zealand made tees from 31 August this year, following the tee-shirts official unveiling post Starfish runway show at Fashion Week. All profits from sale of the tees will go to Project Crimson to support its mission: to protect and restore pohutukawa and rata trees in New Zealand.

“I’m extremely honoured to be invited to support Project Crimson” says Moller.  “Pohutukawa and rata are well loved New Zealand icons and conservation plays a hugely influential and inspirational role in my work.”

This Starfish designed tee is made and printed entirely in New Zealand and can be purchased at Starfish stores or online at www.projectcrimson.org.nz

Project Crimson is a charitable trust dedicated to the protection and enhancement of New Zealand’s pohutukawa and rata trees. The Trust was established in 1990 following research that showed over 90% of pohutukawa had disappeared off New Zealand’s coastlines.

Project Crimson Chief Executive, Bridget Abernethy said “Pohutukawa and rata hold so much more value to New Zealanders than their ecological status.  There are millions of individual stories about these great trees – they are very much a part of who we are as New Zealanders.”

“This is a great opportunity to purchase a limited edition designer tee and know that you have done your bit to keep New Zealand’s natural environment thriving for generations to come.”