Your ticket to Fashion Week could be in a pohutukawa tree

In a brilliant mix of ecology and fashion, Project Crimson and Starfish designer Laurie Foon have teamed up to give fashion lovers the chance to be guests at New Zealand Fashion Week this year.

Starfish and Project Crimson have been partners for three years, blending high-street fashion and the protection of New Zealand’s much loved pohutukawa and rata trees through a range of Starfish designed ‘Bloomer T-Shirts’ which feature a unique design of our iconic trees.
"It sends a really good message; we need to lead the way when it comes to how we handle our environment,” says Foon.  
“It‘s important to Starfish that our eco-friendly values are reflected in all our actions. Now, more than ever, people are keen to help make a difference to our natural environment. Partnering with Project Crimson allows us to help our customers do exactly that.”
Purchasing a Bloomer t-shirt gives customers exclusive access into the draw to win two tickets to Starfish’s opening show at Fashion Week.
For a chance to enter the competition, purchase a Bloomer T-Shirt for $30 from the Starfish Wellington store or from the Project Crimson website . The competition will run between September 1st -19th.
All proceeds from the sale of the Bloomer T-Shirts go directly to the Project Crimson Trust to continue their planting and protection work of pohutukawa and rata throughout New Zealand.
Fashion Week will be celebrating its tenth year this year - showcasing the best of New Zealand fashion to the world, from Tuesday 21 September to Sunday 26 September at the Viaduct Harbour Marine Village in Auckland.
This year’s schedule features a wide range of both established and emerging brands and is an event not to be missed by any fashion lover.
For terms and conditions for this competition please see